About PHIIA
The Private Health Insurance Intermediaries Association (PHIIA) is a professional body established in 2002 to establish, implement and monitor standards for independent intermediaries, agents and brokers selling private health insurance in Australia.
The PHIIA Code of Conduct was created to improve the standards of our members and ensure overall quality of service in the industry. The Code was reviewed and updated and Version 2 was launched on 1st July 2015.
View the Code of Conduct
We believe the result of the code is evident in the very few complaints our industry receives. Less than 2% of complaints to the Private Health Insurance Ombudsman (PHIO) involve intermediaries.
Who needs an intermediary?
We believe that intermediaries are key to helping Australians understand the often complicated field of health insurance, which can be difficult and daunting to navigate alone.
Our members assist in finding health insurance policies that suit the person seeking a plan for their family, or organisations seeking corporate plans for their employees.
Who are members of PHIIA?
If you are interested in purchasing health insurance and would like to speak with someone who can help, don’t hesitate to get in touch with one of our members.
