The Private Health Insurance Intermediaries Association (PHIIA) is a professional body established in 2002 to establish, implement and monitor standards for independent intermediaries, agents and brokers selling private health insurance in Australia.
The PHIIA Code of Conduct was created to improve the standards of our members and ensure overall quality of service in the industry. The Code was reviewed and updated and Version 2 was launched on 1st July 2015
We believe the result of the Code is evident in the very few complaints that our industry receives. Less than 2% of complaints to the Private Health Insurance Ombudsman (PHIO) involve intermediaries.
Who needs an intermediary?
We believe that intermediaries are key to helping Australians understand the often complicated field of health insurance, which can be difficult and daunting to navigate alone.
Our members assist in finding health insurance policies that suit the individual person seeking a plan for their family, or organisations seeking corporate plans for their employees.
Who are members of PHIIA?
PHIIA is comprised of members who act as agents, brokers and intermediaries for Australian health funds, representing these funds to a broader market of consumers and corporate bodies.
All PHIIA members are health insurance professionals with a keen understanding of the complexities of the health insurance industry in Australia.
If you are interested in purchasing health insurance and would like to speak with someone who can help, please contact one of our members.
Members who recognise the PHIIA Code of Conduct
PHIIA members who are formally recognised as Signatories to the 2019 Code of Conduct are:
- Comparing Expert
- JLT Health Benefits
- John Small Health Advisory
- Health Insurance Comparison
- Standford Brown
- Susan Philips Health Insurance Consultancy